CrossFit is not a franchise. CrossFit is an affiliate agreement. Take a two day course, pay $3000 per year to use the name, and run your gym however you want. Teach whatever you want. How our gym differs is we have been around for 10 years and have learned the best practices. We won't throw you straight into classes - we will get you prepared for life. All of our coaches have been through an extensive 4 year training program and most of them have been with us for over 5 years. Read on to learn more about CrossFit and the benefits that it offers.